Branding is no longer for products and services - quite the contrary. Savvy professionals are now applying the strategies previously used by marketing professionals to nurture their personal brands from developing media kits, tag lines, online career portfolios, and of course using business blogs and podcasts to bring their brand to life and engage with others in the connected Web 2.0 world.

It pays to know who your targeted customers are and what are their interests and requirements. The idea is to make your clients happy through the music you provide. If you are aware of the stuff that can interest them the most, the chances of your success with marketing are better.

Design your talks around some aspect of the service that you provide that your audience doesn’t currently understand, but wants to know more about. Create interesting and curiosity provoking titles so that event organisers and attendees alike will be intrigued and want to know more.

Avoid overloading your site with too many audio and video files. When you upload several video and audio files to your page, it takes so long to load that many people won’t bother to stick around until your page has fulled loaded. Also, sometimes all these files will cause visitors to get bumped off your page before it ever fully loads, and you sure don’t want that.

Creating an online presence is something any small business should do; however, it is an absolute necessity for those who want to operate online to have a quality web site or blog that is professionally presented and easy to navigate through site maps or links that direct visitors to each page on the site. If you sell items that require you to provide things such as payment buttons and contact forms, you need to buy a web site that costs at least five to ten dollars a month to run.

Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!

Encourage clients or patients to print, forward, and distribute your newsletter to friends and family. Make this simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, and articles so good that readers hesitate not to fold it up into their pocket.

If you run a local business, go out into the community to promote your business. Attend business conventions. Enroll in trade groups pertaining to your business. Hand out business cards that provide your location, briefly describe your business and include your telephone number. Provide small samples of your products and books.

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