Joomla is a content management system (CMS), which facilitates you to build Web sites and powerful online applications. Joomla’s ease-of-use and extensibility have made it the most popular Web site software available. Joomla is an open source solution that is freely available to everyone. This makes it one of the most used content management system.

When you look at the results of your Key Performance Indicators, you are going to look at various factors. For example, if you are doing it for lead generation and you are trying to set your KPIs, they would be measured in terms of your email inquiries, your leads, your qualified sales ready leads, your sales stemming from your opportunitiy funnel (if you are marketing online, you should have a sales funnel of some sort), your revenue, your profits, and with Adwords, your KPI is going to be based heavily on your Return On Investment (ROI).

This is the process involved in increasing the ranking of your website in various search engines (namely, Google, Yahoo, Bing, and many more). The unpaid search results of different search engines are known as “organic” search results. Search Engine Optimization companies opt various methods to bring the target website up in this organic search result.

Many business owners confuse using a site that’s optimized to Google’s standards with buying Google AdWords. Do you think buying AdWords is the way to gain first page placement in an online search? Let me ask you this: “Would you be more apt to buy the latest trendy computer because it received a favorable editorial write-up in your local paper or because you saw a half-page ad by its manufacturer?”

Once you have checked through your design and now feel that things are in place you are going to need customers. Every website should have analytics attached to it so you can see just how many people are using your site, the most popular pages viewed, what part of the world they are from, how long they have spent on your site etc…. Analytics are vital, as without them you just cannot function a good site. A good example is Google Analytics; this is a completely free service, which provides you the site owner with accurate in-depth statistics.

One way to use the custom segments is to assign everyone who visits a certain web page to a particular custom segment. For instance, you can create a custom segment called “Article Marketing” and anytime a web surfer visits a specific webpage, which holds content related to article marketing; they are assigned to that segment in your Analytics results.

The stat counter is a free service that can be availed by every website owner in order to track the visitors visiting their site. This is a free, yet reliable web tracker which has a highly configurable hit counter and real-time detailed web stats.All you need to do is insert the piece of your code on the web page or blog and you will easily be able to examine and track all the visitors to your website in no time.

SEO allows a small business to position themselves next to large corporations in the organic search results. When competing with large companies in other forms in Internet marketing, such as PPC, it can be more difficult to compete because it is bid price driven and the large companies have a bigger budget to allocate. On the other hand, small businesses do have an advantage when it comes to SEO. Since 55% of Internet users use search engines to find local companies or services, small businesses can target these geo specific searches and local searches easier than a larger company.

Social Media is the flavor of the season and in 2010 organizations are going to actively engage in conversation and social networking and reach out to their potential customers. Social Media Marketing is a must for every organization as it helps create brand awareness and build relationships with consumers in the highly competitive market. Micro targeting and Personalization will be the keywords in 2010.

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