Pay per click is an advertising medium like no other as the concept is totally different from the regular advertising medium in the past. It is also completely unlike the other viral marketing scheme that is also good by the way, but does not provide the immediate results that pay per click can do for you.

PPC advertising is a flourishing business, whereby statistics has shown that by 2008, it will be expected to reach $8 billion. So why is PPC so popular? By using it to advertise your business, you will be able to get qualified traffic to your website. Users that click on your PPC ad are those who are curious to find out the products or services that you are providing. This helps eliminate unnecessary clicks from non-prospective buyers which will only increase your expenditure not profits.

In addition future predictions indicate that SEO will gain substantial market share from PPC due to the ever increasing cost of PPC. An increasing number of SEO tools (such as "The SEO Workbench") are coming to market to simplify the Black Art of SEO and to turn it into a Science that can easily be understood and used by more and more people interested in getting better search results.

For your PPC campaign to be cost effective, you must also consider your conversion ratio (the amount of clicks that actually lead to sales). Watch your conversion ratio to measure exactly what kind of return you are getting for your advertising dollar. Keep track of your CTR costs, conversion ratio profits and adjust your campaign accordingly.

PPC, on the other hand, is a specific service that you will pay for. Essentially, at the most basic level, PPC advertising causes a link to your business to show up on the sidebar of a site. Whenever someone at that site clicks on that link, you'll pay the advertising company a very small amount. This is quite appealing, given the fact that you only pay when a person comes to visit your site. Google AdWords is one of the most popular PPC arrangements out there; whenever anyone types in a specific search that you have designated, you'll find that your link will show across the top or along the sidebar.

Having your own pay per click adverts is easy and can be done even today. That is why PPC is popular since anyone can have one at anytime they like, so if you feel like starting your own advertising campaign with one of the most popular medium. Then do not hesitate as your potential customers are just waiting for you.

One of the main reasons why it is difficult to decide which of these 2 strategies is best for your site lies in understanding why you cannot use both of these methods. In reality, there really is no reason why you cannot use both of these methods. In fact, it is encouraged to use both strategies because PPC can work well with any SEO plan.

Aside from this, you can also dictate the week, day and time of your Ads. What's more, anytime you feel that your Ads text is no longer attracting the market or demographic that you want, you can easily change them anytime, as PPC allows you this opportunity. Moreover, you can also replace the KW for your search engine, another leeway that is officered to advertiser.

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