Traffic: currently 90% of all keywords have no traffic - That means you really need to do your Niche keyword research, and find a SEO keyword that people are actually searching for...you need to think like your customers, and imagine, or focus on what they are searching for. Then, use that SEO keyword within your website name.

The first step in SEO is to determine the base keyword of your website and then get a SEO keyword tool. There are many such tools available online. Some are desktop too
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